What We Do

We develop tailored solutions

that speak your company’s language.

commercial awareness

Our expertise will help to identify opportunities to optimise value with your customers. Our services cover the following:

  • How to understand your Profit and Loss and that of the customer.
  • Identifying and measuring the impact of your choices and activities on your P&L and the customers P&L.
  • Building a strategy and planning your business with the customer.
  • Selling business plans to internal stakeholders with more confidence and success.

Case Study

THE NEED -

A leading toy manufacturer wanted to encourage their account managers to make a transition from sales-people to commercial managers, managing the account as if it was their own business.

THE SOLUTION -

We created a programme which helped the participants improve their understanding of the economic and financial aspects of the account, in order to identify and quantify the impact of their decisions, choices and activities on the Profit & Loss statement of both the client and the customers. In a highly dynamic context and in a V.U.C.A. environment (volatility, uncertainty, complexity and ambiguity), the importance of planning, understanding and anticipating trends, adopting a culture of data insight and translating insights into value proposals is key – so the programme also aimed to develop strategic and account planning processes and skills.

Selling

We help you to create and deliver compelling selling stores that motivate the customer to act. Our bespoke solutions include:

  • How to be credible with your customer by understanding their world.
  • Building powerful relationships that are based on trust.
  • Holding empathetic, authentic conversations to uncover the needs of the customer.
  • Recognising and overcoming objections.

What I appreciate about 2Pi's approach is the customisation of the training experience, combined with very solid skills. Customisation in the first place in relation to content, which is shaped around our specific needs to offer tailor-made solutions. But I also appreciate the personalisation of 2Pi’s delivery style and training experience, thanks to the high levels of skill of empathy and the ability to always involve the learners.

Gianpiero Di Girolamo, Grocery & Specialists Director, LEGO

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Case Study

THE NEED -

One of the largest manufacturers of outdoor recreational equipment wanted to upgrade its level of sales capability and introduce a common way of engaging customers and prepare for customer meetings.

THE SOLUTION -

First of all, we conducted a number of customer meetings to assess the current state of play and identify the main capability gaps in the team.  Then we developed a sales framework and toolkit which was rolled out nationally to all field and office-based personnel. To support this programme, we also conducted 1:1 follow-up coaching sessions out in the field, and ran refresher workshops. This made sure that the new sales model was well embedded and became a standard way of working throughout the sales organisation.

negotiation

How do you protect and create value with your business partners? We build your skills and confidence to maximise any negotiation situation.

  • Negotiate from inside the other party’s head.
  • Uncover and optimise low-cost, high-value trades.
  • Recognise and manage the other party’s tactics.
  • Manage your emotions and those of your counterparty at the negotiation table.
  • Plan your negotiation strategy and moves.
  • Get the best results without damaging the relationships.
  • Create value for both parties.

We have worked with 2Pi since 2019 with a focus in Negotiation workshops and webinars, not just in EMENA but also other regions. We appreciate the flexibility and agility when responding to our needs as well as the continuous support provided before, during and after the workshops.

Patricia Ventura, Learning and Capability Programme Manager – Marketing & Sales, Nestlé

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Case Study

THE NEED -

One of the world’s largest food manufacturers needed to build their account managers’ skills and confidence in Negotiation.

THE SOLUTION -

We worked on the content, structure and activities of the training programme with the client’s Learning and Capability Programme Manager for Marketing & Sales, and developed a foundation programme that was just right for the company’s needs and industry. The programme now forms part of the client’s training academy, and is regularly run throughout the world.

Motivating People

We’ll help you to support people at different stages of their personal development and to maximise the potential of every team member.

  • How to make the transition from technical manager to leader.
  • How to recognise when you need to be a Leader, manager and coach.
  • How to build a team.
  • How to give feedback in a motivating way.
  • How to help people realise their potential through coaching.
  • How to support people at different stages of their personal development.
  • How to maximize the potential of every team member. 

Case Study

THE NEED -

One of the world’s largest food manufacturers needed to develop one of their leadership team’s Leadership and Coaching capability.

THE SOLUTION -

First of all, we conducted 360 degree assessments across the leadership team using Roche Martin Emotional Capital reports. Then, we ran a DISC assessment and a workshop to help people to better understand themselves and their teams. Then we ran 1:1 coaching sessions to identify emotional intelligence strengths and gaps, and to develop personal action plans. We also ran a  programme to train managers in coaching skills and agree ways of working, to ensure that the style of Leadership would be consistent across all departments.

We are proud to enjoy long-term partnerships with some of the leading consumer companies in the world; these are some of them...